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Hidden Messages: 20 Fashion Styles That Had Alternative Meanings


Hidden Messages: 20 Fashion Styles That Had Alternative Meanings


Clothes Have Always Had Something To Say

Clothes have always carried information, even if a large portion of the population didn’t necessarily know it did. Sometimes it was a look tied to a political group that wanted to be recognized in a crowd. Other times, it was a styling choice that only made sense once you knew the social rules of a specific city, scene, or decade. Here are twenty styles that came with extra meaning, whether you wore them for the message or just liked the look.

cottonbro studiocottonbro studio on Pexels

1. Zoot Suits

The zoot suit became a flashpoint in the early 1940s, especially for Mexican American, Black, and Filipino youth in Los Angeles. It's often featured a long overcoat, wide lapels, padded shoulders, and high-waisted, wide-leg pants. The 1943 Zoot Suit Riots pertain to the era’s wider struggles with racialized violence and World War II fabric rationing. 

File:Portrait of Thelonious Monk, Howard McGhee, Roy Eldridge, and Teddy Hill, Minton's Playhouse, New York, N.Y., ca. Sept. 1947.jpgWilliam P. Gottlieb on Wikimedia

2. Black Berets

Black berets became strongly associated with the Black Panther Party, which used coordinated clothing as a visible sign of discipline and political presence, while also signaling their desire to push against conformity. 

Khothatso MkhizeKhothatso Mkhize on Pexels

3. Mao Suits

The Zhongshan suit, often called the Mao suit in the West, became widely worn in China after 1949 as the new government promoted a uniform public look. Its plain cut and standardized feel were closely tied to Communist Party ideals, especially during the Cultural Revolution, when standing out through dress could bring unwanted attention.

File:1938 Mao Zedong Zhang Guotao in Yan'an.jpgUnknown authorUnknown author on Wikimedia

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4. Safety Pins

Safety pins moved from household object to punk signifier in the late 1970s, turning up as jewelry and as visible garment fixes. The styling choice, as well as the punk movement, appeared as a response to working-class challenges of the time.

Black fabric patch with safety pins and studs.Marija Zaric on Unsplash

5. The Handkerchief Code

In parts of gay male culture, colored bandanas worn in back pockets signaled specific preferences and availability. The code circulated through community knowledge and gay press, but didn’t look like much to someone outside of the circle.

File:Hankycode.jpgMuzzlesf on Wikimedia

6. The Pink Triangle

The pink triangle began as a badge used by the Nazi regime to mark imprisoned gay men in concentration camps. Reclaimed later by activists, particularly during the AIDS crisis, it started appearing in protest graphics and public art. Its modern use carries a direct link to both persecution and political organizing.

File:Pink triangle at Budapest Pride 2025.jpgBanned pride on Wikimedia

7. Suffragette Colors

White, purple, and green were widely used by parts of the women’s suffrage movement, including the Women’s Social and Political Union in Britain. These colors appeared on sashes and accessories in marches because coordinated dress helped groups show unity in public.

File:Unknown authorUnknown author (possibly 'Gilette'?) on Wikimedia

8. The Power Suit

In the 1980s, the structured suit became shorthand for women signaling authority in workplaces that still treated “professional” as synonymous with male dominance. Strong shoulders and crisp tailoring communicated seriousness in settings where women needed to give a more masculine appearance.

Woman in a suit with hands in pocketsBen Iwara on Unsplash

9. Labrys Jewelry

The labrys, a double-headed axe symbol, became associated with lesbian feminism and lesbian identity in the 1970s, showing up on jewelry and patches within activist circles. Wearing it functioned as a quiet signal of community, and the symbol later appeared on the lesbian labrys flag design, which helped reinforce the connection in modern memory.

File:Labrys Kettenanhänger.jpgEva K. / Eva K. on Wikimedia

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10. Denim

Denim started as workwear, then became a recurring symbol of anti-establishment style in mid-twentieth-century youth culture. Wearing jeans in places that expect formal dress reads as a refusal to perform. Cultural institutions that document American workwear often trace this shift with wider issues surrounding class, labor, and public behavior.

a stack of jeans sitting on top of each otherClaire Abdo on Unsplash

11. White Dresses

All-white outfits have been used as coordinated political dress in women-led movements, including suffrage and Black Trans Lives Matter. Originally, the white represented purity and virtue in suffragette circles, but it is commonly used to represent a collective voice in modern contexts. 

woman in white dress standing on red flower field during daytimeElise Wilcox on Unsplash

12. The Dashiki

The dashiki became widely visible in the United States during the 1960s and 1970s as part of Black cultural pride and Pan-African identity. Wearing it could signal political awareness and connection to heritage, especially during the Black Arts Movement era.

File:Dashiki and kufi.jpgEmilio Labrador on Wikimedia

13. The Leather Jacket

The leather jacket became a recognizable sign of rebellion through film and music culture, and it later took on layered meaning across different communities. In gay leather culture, it also functioned as a marker of identity and belonging in social spaces built for community.

A pair of black shoes and a black leather jacketAnna Evans on Unsplash

14. Dr. Martens Boots

Dr. Martens began as durable work footwear, then moved into street style through subcultures in the UK and beyond. Over time, the boots became tied to punk scenes and skinhead scenes, but don’t have as much political or cultural association today. 

a pair of black bootsgraphic mu on Unsplash

15. Rosie-Style Headscarves

The tied headscarf, especially the rolled bandana style, is strongly associated with women’s industrial labor during World War II in the United States. Government poster imagery and wartime photography helped cement it as a visual sign of women “doing men’s work.”

File:Rosie the Riveter restored version.jpgAlfred T. Palmer on Wikimedia

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16. The Phrygian Cap

The Phrygian cap is closely tied to the French Revolution and appears in historical art as a symbol of liberty. It shows up in iconography connected to republican ideals, including national imagery that circulated widely in Europe.

File:Bust Attis CdM.jpgAlexf on Wikimedia

17. Sans-Culottes Trousers

During the French Revolution, “sans-culottes” referred to working-class radicals who rejected the knee breeks worn by elites. Wearing long trousers became part of a visible class statement, tied to political alignment and public identity.

File:Révolution de 1830 - Combat de la rue de Rohan - 29.07.1830.jpgPyb on Wikimedia

18. Ladder-Laced Boots

Ladder lacing is a specific way of threading boot laces so they form clean horizontal bars across the front. In punk and skinhead scenes, lace choices sometimes carried coded meaning, and this style made lace color stand out more clearly. While not as common today, many folks still use ladder lacing as a physical symbol of their political affiliations or personal beliefs.

José Martin Segura BenitesJosé Martin Segura Benites on Pexels

19. Prep Styling

Preppy styling connected to Ivy League campuses became shorthand for class, access, and a certain kind of American respectability. The look traveled far beyond the schools themselves, functioning as a visual credential in some workplaces and social spaces.

cottonbro studiocottonbro studio on Pexels

20. Green Carnations

In the late nineteenth century, the green carnation became a recognizable symbol in queer circles in London and Paris. Oscar Wilde is widely linked to popularizing it, and the unusual color made it easy to spot on a lapel in a crowded room.

File:Green Carnation.jpgRebecca (The Bex on flickr) on Wikimedia