Athletes That Just Did It
When you think of Nike, you think of more than just sneakers—you think of legends. The swoosh has graced the biggest athletes in the world, and honestly, it’s like a secret badge of honor. So, let’s take a look at the 20 most famous athletes to ever be sponsored by Nike. That’s because these stars are as synonymous with the swoosh as they are with their victories.
1. Michael Jordan
When Jordan signed with Nike in 1984, it was the beginning of a revolution. Jordan’s on-court success, combined with his unmatched charisma, helped Nike create a global empire that still thrives today. In fact, the Air Jordan brand alone is worth billions and continues to dominate the sneaker market.
2. Allyson Felix
Allyson signed her first endorsement deal with the brand in 2010. Over the years, Felix won 20 World Championships (including 13 golds). In 2019, Felix made headlines when she left Nike due to disputes over maternity protections, highlighting issues of equal treatment for female athletes.
U.S. Department of Agriculture on Wikimedia
3. Kobe Bryant
Though Kobe Bryant is no longer with us, his partnership with Nike left a mark on sneaker culture. Kobe's signature line, launched in 2006, was revolutionary for its focus on performance and style. His shoes were designed with advanced technology to meet the demands of his aggressive playstyle.
4. Colin Kaepernick
Colin Kaepernick’s controversial partnership with Nike in 2018 sparked global conversations about social justice. His “Just Do It” campaign brought attention to his activism, and the deal signaled Nike’s willingness to align with athletes who use their platforms to challenge societal norms.
5. Caitlin Clark
Caitlin Clark’s rise to stardom in the world of women’s basketball has been meteoric, and Nike was quick to sign her up in 2024. Her $28 million deal, the largest ever for a WNBA player, includes the launch of her own signature shoe.
6. Cristiano Ronaldo
Ronaldo signed with the brand in 2003, and their partnership has only grown stronger over the years. In fact, Ronaldo is believed to have a lifetime deal with Nike, which is said to be worth over $1 billion. Plus, his signature CR7 line continues to fly off the shelves.
7. Kevin Durant
With his smooth playing style and sharp mind, Durant was a perfect fit for Nike’s high-performance basketball line. The deal was signed in 2007, and the “KD” sneakers, which focus on speed and agility, quickly became fan favorites.
8. Ronaldinho
A partnership that started in the early 2000s saw the Brazilian footballer become one of the faces of Nike’s global advertising campaigns. Nike tapped into his magic by creating the "Ronaldinho" line of football boots, which became legendary for their comfort, agility, and sleek design.
Alex Carvalho from Rio de Janeiro, Brasil on Wikimedia
9. Zlatan Ibrahimovic
Zlatan has represented Nike for nearly two decades. His Nike boots, designed for speed and precision, have become iconic. Over the years, his campaigns have been filled with confidence, humor, and a little bit of arrogance—exactly what makes Zlatan who he is.
Hayden Schiff from Cincinnati, USA on Wikimedia
10. Wayne Rooney
As one of England’s greatest footballers, Rooney has always been in the spotlight, and his collaboration with Nike helped enhance his profile even further. Featured in Nike’s "Write the Future" campaign in 2010, Rooney’s involvement marked a defining moment for both the brand and the player.
All-Pro Reels from District of Columbia, USA on Wikimedia
11. Serena Williams
Serena Williams and Nike have shared an extraordinary partnership since 2003. Williams is a powerhouse both on and off the tennis court, and her deal with Nike reflects that influence. Her signature collection has redefined athletic wear, blending fashion and function.
Doha Stadium Plus Qatar from Doha, Qatar on Wikimedia
12. Carl Lewis
In the 1980s and ’90s, Carl Lewis was the face of speed for Nike. A nine-time Olympic gold medalist, he became a global icon—and his Nike gear was part of that image. His ads highlighted his incredible athleticism and sent a clear message: if you want to fly, lace up a pair of Nikes, just like Carl did.
Manfred Werner - Tsui on Wikimedia
13. Rafael Nadal
Rafael Nadal’s relationship with Nike began in 2005, and the brand has been a constant throughout his career. His partnership continues to flourish, with each new season bringing fresh designs that reflect his fighting spirit and enduring legacy in tennis.
Tatiana from Moscow, Russia on Wikimedia
14. Naomi Osaka
Signed in 2019, Osaka’s collaboration with Nike is about amplifying voices for justice, equality, and mental health awareness. With her growing influence, Osaka is poised to lead Nike’s next wave of athlete-driven innovation and social impact.
Tatiana from Moscow, Russia on Wikimedia
15. Tiger Woods
When Tiger Woods joined forces with Nike in 1996, it was a total game-changer. That iconic swoosh on the greens became nearly as legendary as his flawless swing. Through every high and low in his career, Woods’ impact stayed strong—and so did his connection with the brand.
16. Rory McIlroy
Rory McIlroy’s $250 million deal with Nike in 2013 marked one of the most lucrative sponsorships in golf. Known for his precision and powerful swing, McIlroy’s Nike golf apparel and equipment remain synonymous with excellence.
17. Roger Federer
Signing with Nike early in his career, Federer’s style was perfectly complemented by the brand’s performance-driven apparel. For nearly two decades, his Nike gear, including the iconic RF logo, became synonymous with grace and excellence. However, in 2018, Federer moved to Uniqlo.
Tatiana from Moscow, Russia on Wikimedia
18. LeBron James
As the NBA’s brightest star, LeBron’s contract with Nike became a game-changer. LeBron James and Nike formed a partnership in 2003. Later, in 2015, he secured a lifetime deal, reportedly worth over $1 billion, making him the highest-paid athlete endorser in Nike’s history.
19. Faith Kipyegon
The Kenyan middle-distance runner has partnered with Nike to take her career to new heights. As a global ambassador for the brand, Kipyegon benefits from Nike’s performance gear while the brand taps into her impressive reputation and success in middle-distance running.
Erik van Leeuwen, attribution: Erik van Leeuwen (bron: Wikipedia). on Wikimedia
20. Neymar Jr.
Neymar Jr. is another footballer who has been synonymous with Nike for years. Signed in 2011, Neymar’s partnership with Nike has seen him appear in some of the brand’s most iconic campaigns. From TV ads to digital content, Neymar's image has helped Nike capture the attention of millions.
