Trendy Americana
Fashion, like the weather, is always changing, and trends vary wildly from country to country. With that in mind, here are 20 looks and trends that are all the rage in the U.S. From clothing to makeup to the ways they work out, this is the quintessential American beauty starter pack.
1. Lip Filler
Lip fillers are a common plastic surgery procedure in the United States, as part of the beauty trend of fuller, more voluptuous lips. Injectable hyaluronic acid is used to reshape and contour lips to provide a fuller, plumper look. The look is often associated with youth, and the overall facial structure appears more symmetrical and glamorous.
2. Curves
The emphasis on celebrating curvy bodies is a major beauty and fashion trend in the U.S. This typically leads to women working on their glutes and waists in the gym to achieve that hourglass figure, or wearing extra tight clothes to show off their curvatures.
3. Athleisure
Luxury athleisure is a well-known trend within American fashion that offers high-end comfort. The trend combines fancy tracksuits, designer sneakers, and sporty-chic outfits that can be worn for the gym or a casual day out. It turns regular workout clothes into smart and sophisticated everyday wear, allowing you to look your best while feeling relaxed and comfy.
4. Toasty Makeup
The toasty makeup trend is a beauty look that's currently taking over in the U.S. The look is all about creating a warm, cinnamon-toned eye with eyeshadows and pairing it with glossy brown lips. The result is a cozy, fall-ready makeup look that exudes warmth and glow.
5. Natural and Organic
Clean beauty products with natural, organic ingredients have been among the biggest beauty trends in the U.S. Skincare and makeup lines are often marketed with plant-based, chemical-free formulas that are better for skin and the environment. The focus on health, wellness, and ethical consumption is a primary driver of this trend.
6. Tanned Skin
Tanned skin is currently a beauty trend in the United States. It is seen as a healthy glow, and many use self-tanner, spray tans, or time in the sun to maintain a tanned skin color. This look represents warmth, being outdoorsy, and a clean and youthful appearance.
7. Y2K Revival
Gen Z'ers in the U.S. are styling and revamping low-rise jeans, cargo pants, neon prints, tie-dye tracksuits, and platform sneakers with a modern twist. The trend fuses early 2000s nostalgia with modern styles and caters to young fashion lovers looking to make bold, fun, and statement-making looks.
8. Botox
Botox is an increasingly popular beauty trend in the U.S. that is used to diminish fine lines and wrinkles. It is a cosmetic procedure where a purified protein is injected into specific facial muscles to create a smoother and more youthful appearance. The trend is popular for those looking to enhance their features without surgery and with little to no downtime.
Studio Michael França on Unsplash
9. Dewy Makeup
The look is all about achieving radiant, glowing skin with a fresh and hydrated finish. To achieve the dewy makeup look, many people use luminous foundations, highlighters, and hydrating products. The focus of the trend is on enhancing the skin's natural glow and creating a soft, healthy, and effortlessly polished appearance.
10. Peekaboo Bra
Peekaboo bra layering is a lingerie-inspired fashion trend in the United States that involves wearing a lace bra on top of a bustier. The trend, which was popularized by social media influencer Olandria Carthen, combines lingerie pieces with outerwear to create an edgy look.
11. Waist Training
Waist training is a widely practiced beauty and fashion trend in the United States. Waist training involves using specially designed corsets or waist cinchers to shape and slim the waist.
12. Beach Hair
Beachy hair is a hair trend in the United States that typically features waves that look natural with added body and texture. It often has a tousled, sun-kissed look, giving it a carefree, relaxed vibe as though you just came from the beach. The focus is on effortless volume and movement to give the hair a playful, youthful, and chic appearance.
13. Balayage
Balayage is a hair coloring trend in the United States that is accomplished by hand-painting highlights on the hair to create a more natural, sun-kissed look. It is a softer, more blended alternative to foil highlights that allows for lower-maintenance regrowth.
14. Defined Lips
Defined lips in U.S. beauty trends refer to a makeup style that aims to create a crisp, distinct outline and fullness on the lips. This look often involves the use of lip liners, lipsticks, and glosses to achieve a polished and refined appearance. It's all about emphasizing symmetry and precision.
15. Bronzer
Bronzers are a common beauty trend in the U.S. that provide warmth, dimension, and a sun-kissed appearance to the face. They are applied to areas like the cheeks, forehead, and jawline to enhance natural contours and give a healthy and radiant look. The focus is on a luminous and sculpted appearance, making bronzers a part of everyday makeup routines for a glowing complexion.
16. Smoky Eyes
Shades of black, gray, or deep brown are often used to create depth and drama around the eyes. This style is commonly used for evening and special-occasion makeup, creating a bold and glamorous effect.
17. Sharp Cheekbones
A sharp cheekbone trend has long been in place in the U.S. as a makeup application intended to create definition and play up natural angles of the face to create a more sculpted, high-fashion look. Makeup techniques used may include contouring, highlighting, and bronzing.
18. Beige Tones
Neutral and beige tones are a beauty and fashion trend in the U.S. that focuses on muted, versatile shades for a sophisticated and timeless style. These colors are often incorporated into clothing, makeup, and accessories to create a minimalist and effortlessly chic aesthetic. The trend emphasizes simplicity and elegance, allowing for a focus on natural beauty and clean lines.
19. Bold Sunglasses
These sunglasses can be used as both a functional accessory and a stylish focal point, and they can instantly elevate any look. The trend is all about embracing individuality and confidence, allowing wearers to express their personality through bold and eye-catching eyewear.
20. Oversized Hoodies
Oversized hoodies are a current fashion trend in the U.S. that emphasize comfort and a relaxed, streetwear-inspired style. These hoodies feature loose, roomy fits that create a cozy, laid-back look while also allowing for layering and versatility. The oversized hoodie trend is all about blending comfort and fashion, making it a popular choice for everyday wear.
