Sell It for Thousands
The resale market has exploded recently, turning certain handbags, watches, and even sneakers into assets that can sometimes perform better than the stock market. You don't have to be a financial expert to shop smart; you just need to know which house codes and brand names collectors are hunting for. By choosing pieces from these 20 powerhouses, you're ensuring that your style choices pay off.
1. Hermès
When it comes to the undisputed heavyweight champion of resale, this legendary French house sits alone at the top. Iconic pieces like the Birkin and Kelly bags don't just hold their value; they frequently appreciate by staggering percentages the moment they hit the secondary market. You'll find that because these items are so difficult to buy directly from a boutique, collectors are willing to pay a massive premium just to skip the waitlist.
2. Chanel
A classic quilted flap bag from this iconic brand is widely considered one of the safest bets you can make with your money. Chanel has a habit of raising its retail prices multiple times a year, which naturally pushes up the value of every vintage piece already in circulation. If you keep your items in pristine condition, you can often sell them years later for significantly more than you originally paid.
3. Louis Vuitton
Louis Vuitton has mastered the art of the “It” bag. Styles like Neverfull or Speedy are some of the most liquid investments in fashion. Their iconic coated canvas doesn’t tear or wear, meaning your bag will look new years down the line even with daily wear by its original owner. Rest easy knowing there will always be buyers for Louis Vuitton.
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4. Rolex
Okay, so they’re not technically a fashion brand. But with how important accessories are to the fashion industry, Rolex watches are an absolute must for any investor’s checklist. Buying something like a Submariner or GMT-Master II is known for retaining 100% of their value (if not more).
5. Goyard
Goyard was big news recently when it was reported that their resale demand increased by over 400% in the past year. Because the brand doesn’t sell online, items such as their St. Louis tote or Bellechasse are almost impossible to snag new. When you own a piece of their signature hand-painted Goyardine canvas, you join an extremely exclusive club.
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6. Patek Philippe
If you’re looking to play in the big leagues of luxury, these Swiss watches represent the absolute pinnacle of long-term value retention. Their slogan famously claims you never truly own one, but merely look after it for the next generation, and the resale prices definitely reflect that sentiment. You’ll find that rare or discontinued models frequently fetch eye-watering sums.
7. Cartier
Home to the iconic Love Bracelet, Cartier watches and jewelry act as a rite of passage for many luxury connoisseurs. Since the items are made of solid gold, connected by their signature screw system, they hold their value extremely well. There will always be buyers for classic Cartier.
8. The Row
Founded by Mary-Kate and Ashley Olsen, this brand has become the gold standard for "quiet luxury" and minimalist sophistication. Their Margaux bag has been dubbed "the next Birkin" by industry experts due to its incredible construction and rapidly rising resale prices. You'll notice that their understated, logo-free aesthetic appeals to wealthy shoppers.
9. Dior
Whether it’s under John Galliano, Maria Grazia Chiuri, or anyone in between, Dior has produced some of the most recognizable pieces in fashion that never seem to go out of style. Invest in one of their classic silhouettes because they always make a comeback.
10. Bottega Veneta
This Italian label proved that you don't need a giant logo to be successful, relying instead on their signature "Intrecciato" woven leather technique. Recent hits like the Andiamo and the Jodie bag have seen their resale value soar as the brand's cool factor remains at an all-time high. You’ll appreciate how their leather only gets better with age.
11. Van Cleef & Arpels
The clover-shaped Alhambra collection is one of the most recognizable and desired jewelry designs in the world. These pieces are notoriously difficult to keep in stock at boutiques, which leads to a very healthy and active secondary market. You can expect to recoup a large portion of your investment.
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12. Prada
While many brands come and go with the waves of trends, Prada has made their trademark nylon a luxury obsession once again. Search any resale site and you’ll find Prada Re-Edition bags from the early 2000s being some of the most browsed items. From their nylon to their unique fusion of futuristic fabrics and Italian leather, you can rest easy.
13. Gucci
Even as the brand undergoes various creative shifts, the demand for their "GG" monogram and Horsebit loafers remains incredibly steady. Vintage Gucci from the Tom Ford or Alessandro Michele eras has become particularly collectible, with prices for specific runway pieces climbing steadily. You can feel confident with Gucci.
14. Saint Laurent
Say what you will about the brand, but when it comes to resale, their bags will always be a perennial favorite. From the Gabi to the Loulou, you know their resale value isn’t going to plummet because of how timeless their style remains. Buying a Saint Laurent bag is equivalent to buying yourself a small investment.
15. Loewe
Jonathan Anderson truly changed the game for this historic Spanish leather house. From their bold ruby reds to literally shaping their leather, Loewe has caught the attention of many collectors in recent years. Their legendary Puzzle bag is a modern-day engineering masterpiece.
16. Celine
Whether you're a fan of the "Old Celine" era under Phoebe Philo or the newer Triomphe-heavy designs, this brand is a powerhouse for resale. Their Classic Box bag and Luggage tote have become permanent fixtures in the halls of handbag fame, retaining their value year after year. You'll notice that their clean lines and high-quality calfskin make them a favorite.
17. Loro Piana
If you've ever felt their cashmere, you'll understand why this brand is the ultimate status symbol for the ultra-wealthy. Because their materials are so rare and expensive to produce, their sweaters and coats hold their value remarkably well on the secondary market. You can often sell a gently used Loro Piana piece for a significant sum.
18. Chrome Hearts
Buy into a lifestyle brand that you’ll be hard-pressed to find at retail anywhere. Chrome Hearts is an LA staple that has created a cult following due to their bold aesthetics and almost non-existent online store. Buy their slouchy jeans and leather goods knowing that you can easily resell them.
19. Off-White
The late Virgil Abloh turned this brand into a cultural phenomenon that blurred the lines between streetwear and high fashion. While some streetwear brands fade quickly, certain Off-White collaborations, especially with Nike, have become legendary collector's items. You'll find that original "The Ten" sneakers can sell for thousands of dollars.
20. Patagonia
Gotta sprinkle a little bit of love on the more affordable brands as well. When it comes to Patagonia, their Worn Wear or vintage items are where it's at. Buyers love the Patagonia brand because they know they can easily resell their gently used jacket or sweater.
