The Science of Subconscious Attraction
You might think that your elaborate twelve-step eyeshadow routine is what grabs his attention, but the human brain is actually wired to respond to much subtler cues. Evolutionary psychology suggests that certain aesthetic choices signal health, vitality, and youth, which are all things that trigger a deep-seated interest in the male subconscious. It isn't necessarily about looking like a different person; it’s about using color and light to highlight the features that have signaled biological fitness for thousands of years.
1. The Power of Red Lipstick
Scientists have found that the color red is a universal signal for physical arousal and high energy across many different cultures. By applying a bold crimson shade, you’re mimicking the natural flush that occurs during moments of excitement or peak health. It’s one of the most direct ways to capture the eye.
2. High-Contrast Eyeshadow
We notice what we can see the most of. When there is high contrast between your iris and eyelids, your eyes will seem brighter and sharper. Dark eyeshadow helps define your eyelid and give your irises some space to pop.
Apostolos Vamvouras on Unsplash
3. Dewy Skin Finishes
Dry, matte skin makes you harder to see. When you add a highlighter or glow stick to your face, you give off the appearance of being hydrated and energetic. Guys like that sparkling sheen because, deep down, they associate it with youthful skin.
Christopher Campbell on Unsplash
4. Flushed Cheeks
When you apply a little blush on the apples of your cheeks, you recreate the “innocent glow” that occurs when someone blushes. Blush is a low-commitment way to make yourself seem emotionally available and sympathetic. Few things make you look more radiant and alive.
5. Defined Limbal Rings
The darker circle around your pupil is called the limbal ring. A thicker, darker ring is a marker for youth and health. You can create this effect with clever eyeliner tricks or colored contacts.
6. Symmetry Through Brows
Symmetry is attractive because it means your body grew evenly, which implies good nutrition and strong genes. If you fill in your brows to be more symmetrical, you create a beautiful framing effect for your face. Not every hair needs to match.
7. Plump Lip Gloss
A high-shine gloss adds volume to your lips, making them look fuller and more youthful without the need for fillers. This specific look signals that you’re well-nourished and emphasizes a feature that has been a focal point of attraction for centuries. It's an easy way to make your mouth the center of attention while keeping the rest of your makeup fairly minimal.
8. Long, Dark Lashes
Mascara increases the contrast between your eye and eyelid. By making your eyes “pop out” more, you seem brighter and more alert. Longer eyelashes also frame and protect your eyes.
9. A Brightened Inner Corner
Concealer or shimmer in the inner corner of your eye can trick people into thinking you slept well. Having bright eyes means you’re ready to take on the day and aren’t tired. It’s an easy way to look lively and youthful without actually getting more sleep.
10. Subtle Contouring
By contouring your cheekbones and jawline, you mimic the facial definition that comes with being an adult. Proper contouring should always be blended and look like a natural part of your face. We are hardwired to find strong bone structure appealing.
11. White Teeth and Bright Smiles
Blue-based lip colors can make your teeth look whiter than they are. White teeth are hugely attractive because they signal that you take care of your body and are in good health. When someone has a bright smile, we don’t subconsciously perceive them as unhealthy or sloppy.
12. Softly Smudged Eyeliner
Sharp eyeliner can be masculine and unapproachable. By smudging out your liner, you create a “night-eye” look. Soft, blurry lines are inviting and indicate that you’re relaxed and comfortable.
13. Highlighting the Cupid’s Bow
By highlighting the dip on your upper lip, you draw attention to the center of your face. Similar to eyeliner, this bright shade on your lip creates a 3D effect that makes your features pop. Applying some shine to your cupid’s bow will make people notice your lips when you speak.
14. Groomed but Natural Brows
Thin eyebrows aren’t as popular as they used to be because thick eyebrows symbolize health. Unclogged pores and thick hair mean your body is functioning properly. When your eyebrows look natural and full, your whole face seems softer and approachable.
15. The "No-Makeup" Makeup Look
There is something incredibly powerful about looking naturally beautiful without the obvious signs of heavy products. By using sheer tints and creams, you’re showing off your real skin and features while just slightly enhancing them. This suggests a level of self-assurance.
16. Uniform Skin Tone
Fair, even skin was a massive attraction for our ancestors because it meant that someone was free of illness. When you cover up blemishes with lotion or foundation, you give off a clean appearance. Guys are hardwired to seek out healthy partners, and clear skin is the epitome of healthy.
17. Upturned Eye Shape
Many people like to slightly extend their outer eyeliner to lift the shape of their face. We associate upturned faces with happiness because they look like someone who is smiling. Making your face look happier will allow others to subconsciously relax around you.
18. Peachy Undertones
While red is attractive, many females find warmer colors like peach and pink more flattering. These colors give off the appearance of naturally tan skin, which means you lead an active lifestyle. Incorporating these colors into your skin and lips can make you look glowy.
Kier in Sight Archives on Unsplash
19. A Defined Brow Bone
By highlighting your brow bone, you lift your whole eyebrow up and make your eyes seem brighter. Everyone can benefit from subtle highlights that make your bone structure more prominent. Contouring and defining your brows will make you look more awake and ready for life.
Reece van der Merwe on Unsplash
20. Glossy Eyelids
The eyeshadow trend right now is placing a clear liquid over your lid color. Not only does this lengthen your wear, but it also makes your lids look wet and glossy. Similar to shiny skin, reflective eyes grab our attention and make us stare a little longer.
