The 10 Worst Kardashian-Endorsed Fashion Brands & the 10 Best
A Very Scientific Ranking Based on Hype, Aftermath, & Regret
When the Kardashians co-sign a fashion brand, it can feel like a shortcut to looking put-together without doing homework. Sometimes that endorsement is genuinely helpful, and sometimes it’s just a glossy reminder that celebrity style doesn’t always translate to real-life closets, budgets, or comfort levels. Here are 10 Kardashian-endorsed fashion brands that feel the most questionable and 10 that are actually worth the attention.
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1. Balenciaga
Kim Kardashian’s public association with Balenciaga became especially complicated after the brand’s highly criticized 2022 holiday campaign imagery, which she said she was “disgusted and outraged” by. Even setting the controversy aside, Balenciaga’s pricing means you’re paying luxury money for pieces that can feel deliberately “ugly-chic." For most people, this endorsement is more interesting to watch than to shop.
2. Kendall & Kylie “Vintage” Concert Tees
The limited-edition tees that superimposed Kendall and Kylie over iconic artists sparked immediate backlash and were pulled, followed by public apologies. Even if you like the general idea of celeb merch, that moment is a reminder that not every “cool” concept is a good one.
3. Kendall & Kylie x PacSun
The sisters’ PacSun collection got attention, but it also attracted legal trouble, including a lawsuit alleging their slogan copied another brand’s trademarked phrase. When a collab’s headline becomes a lawsuit, it tends to distract from the clothes fast.
4. Kardashian Kollection for Sears
The Kardashian sisters launched Kardashian Kollection with Sears as a major national retail push. The problem with big celebrity retail lines is that they often age quickly, especially when trends shift and quality has to meet a mass-market price point. It was a huge moment at the time, but it’s the kind of brand that feels more like a pop-culture artifact now.
5. Kardashian Kollection Handbags
Kardashian Kollection handbags sparked controversy when designer Monica Botkier sued Sears over an alleged lookalike bag. Even if you don’t follow fashion lawsuits, this sort of claim makes a brand feel less inspiring and more copy-paste.
6. Kardashian Kollection for Dorothy Perkins
The Kardashian Kollection expanded to the UK via Dorothy Perkins, with press releases emphasizing the size and reach of the launch. High-street collabs can be fun, but they can also feel trend-chasing in a way that dates quickly. When a line is designed to hit a wide audience fast, it sometimes sacrifices the “special” factor that makes people love fashion in the first place.
7. “Kimono”
Kim Kardashian originally launched her shapewear line under the name “Kimono,” then changed it after major cultural appropriation backlash. The rebrand to SKIMS worked out, but the initial rollout is still a cautionary tale about celebrity branding moving too fast.
8. SKIMS “Green” Packaging Claims Controversy
SKIMS has faced criticism over packaging messaging that some groups described as “greenwashing.” Even if you love the product, confusing environmental claims can make the brand feel less trustworthy.
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9. Kendall + Kylie
Kendall + Kylie has cute items, but the overall vibe can be inconsistent from drop to drop. Some pieces feel like solid basics, while others look like they were designed for a photo, not a day. If you buy without checking fabric and fit details, you can end up with something that photographs better than it wears.
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10. Kylie Swim
Kylie Swim launched with major hype, but it quickly became known for mixed reviews about fit and practicality. Swimwear is unforgiving, so when sizing and support aren’t consistent, the disappointment is immediate. If you’re buying for a vacation, you don’t want to spend day one adjusting your suit. This brand can feel more “branding” than performance.
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Now that we've covered the worst Kardashian-endorsed brands, let's talk about the ones that are actually good.
1. SKIMS
Putting the greenwashing and cultural appropriation controversies aside, SKIMS is actually really good, especially for basics that fit smoothly and feel wearable in everyday life. It also has strong brand recognition now, which means you’re not buying into a random flash-in-the-pan label. If you want shapewear or loungewear that’s widely tested by the public, this is one of the safest Kardashian-related buys.
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2. Good American
Khloé Kardashian’s Good American built its reputation around denim, sizing inclusivity, and wearable basics that feel intentional. It’s the kind of brand people actually repurchase, which matters more than a viral launch. If you’re tired of jeans that look great for five minutes and then betray you, this line is worth checking out.
3. NikeSKIMS
Kim Kardashian’s SKIMS partnership with Nike is designed to bring SKIMS’ fit-focused approach into athleticwear. This is a good sign if you like the idea of flattering performance pieces that still function as actual workout gear. Nike also brings scale and technical experience, which can help avoid “cute but useless” activewear.
4. Burberry
Kendall Jenner’s relationship with Burberry is long-running. She’s featured in major campaigns like the brand’s trench-focused “Portraits of an Icon.” Burberry is expensive, but it’s also one of those brands where a signature piece can genuinely last if you care for it. If you’re going to splurge, a classic trench is a smarter place to do it than a trendy impulse buy.
5. Adidas Originals
Kendall Jenner becoming an Adidas Originals ambassador made sense because her off-duty style already leaned sporty and classic. If you want sneakers and casual pieces that work with almost anything, Adidas Originals is a reliable lane. It’s also a brand where you can participate at many price points, which makes it more approachable than luxury fashion houses.
6. Calvin Klein Jeans
Kendall Jenner fronting Calvin Klein Jeans campaigns is the kind of endorsement that fits naturally, since the brand’s whole vibe is clean, minimal, and classic. Calvin Klein basics can be an easy wardrobe glue if you like simple pieces that mix well.
7. PUMA
Kylie Jenner’s PUMA partnership was a real campaign deal, and it positioned her in the athleisure lane when that look was exploding. PUMA is usually priced in a way that feels attainable compared to luxury brands, and you can find good staples without overthinking it. If your style leans sporty and sleek, this endorsement actually matches the product category.
8. KHY
Kylie Jenner’s KHY is built around frequent collaborations and trend-forward drops that aim to feel more “fashion” than typical celebrity merch. If you like statement pieces and you’re okay with limited collections, it can be a fun brand to shop strategically.
9. Fendi x SKIMS
This collaboration hit the sweet spot between luxury polish and wearable comfort. You get the elevated look of Fendi with the body-conscious fit SKIMS is known for, which makes it feel more functional than many designer drops. It’s expensive, but it delivers a clear uniqueness.
10. Givenchy
Kim’s long-standing relationship with Givenchy (especially during the Riccardo Tisci era) helped cement the brand as red carpet power dressing. Givenchy’s strength is structure, sleekness, and a polished silhouette that looks intentional. It’s pricey, but it’s also the kind of fashion that doesn’t rely on micro-trends to work.
