Hydration Can Bring Out Your Natural Beauty
Entering your 40s doesn't mean that you can't let your natural beauty shine. Women in their 40s can adopt an array of style choices and routines that emphasize their natural beauty, and let them look their age in all its glory. Here are 20 ways women in their 40s can capture their natural beauty.
1. Lean Into Your Natural Skin Tone
Stop chasing perfection, and instead focus on celebrating your skin tone. To enhance your skin's natural tone, focus on your diet and nourishing your skin with hydrating cleansers, antioxidant serums, and SPF protection. Well-moisturized skin creates a beautiful glow.
2. Get More Quality Sleep
Beauty sleep is a real thing. It lends itself to cellular recovery time and reduces under-eye puffiness, and improves your skin tone. Hormonal shifts can disrupt your sleep, so create a routine where you go to bed early and limit your screen time.
3. Hydrate Inside and Out
Hydration can create more luminous skin. Drink water throughout the day, use hyaluronic acid serums, and eat hydrating foods like cucumbers and citrus. Proper hydration can plump your skin and soften fine lines.
4. Use a Simplified Makeup Routine
Once you turn 40, adopt the mentality that less is more. Go for lightweight foundations, cream blushes, and neutral tones. These will highlight your features, rather than mask them. Now is the time to let makeup show your confidence and not disguise your age.
5. Elevate Your Skincare Routine
You need to shift your skincare routine in your 40s, as collagen production slows and your skin will get drier. Use retinoids for renewal, peptides for firmness, and some vitamin C for brightness.
6. Eat a Nutrient-Rich Diet
Beauty begins with your diet. You want to have a balanced diet that's rich in omega-3s, antioxidants, and lean proteins. You also want to eat lots of leafy greens, and salmon is a good choice as it supports collagen.
7. Find Joy in Working Out
Turning 40 is a great time to exercise more. Exercise improves circulation, tones muscles, and delivers oxygen to your skin. Find a workout that you enjoy, like yoga, swimming, soccer, dance, or jogging. Even a simple movement class can do wonders for your beauty.
8. Focus on Your Eyebrows
Eyebrows can thin over time, so shaping and filling them can help you achieve the look you want. Consider going for soft, natural arches that complement your facial features. Remember, well-groomed eyebrows draw attention to your eyes.
Reece van der Merwe on Unsplash
9. Enjoy Your Natural Hair
If you're a woman in your 40s, you might discover your first gray hairs. Instead of panicking, celebrate this and lean into your new silver or gray locks.
10. Get a Modern Haircut
The right haircut can change your look and how you feel about your appearance. Choose a style that frames your face. Maybe a shoulder-length bob or soft waves will help you achieve the look you want.
11. Invest Time in Sun Protection
Most don't recognize that UV protection is one of the best anti-aging steps you can take in your 40s. Daily SPF, wide-brimmed hats, and sunglasses can help your skin keep its elasticity. Sunscreen is your ticket to preserving your youthful skin.
Jens Kreuter on Unsplash12. Let Your Style Cultivate Confidence
Your natural beauty will shine when you wear clothes that reflect who you currently are. Don't cling to your style from a decade earlier. Instead, choose colors and fits that flatter your current shape and tone.
13. Be Grateful
Stress can negatively impact your skin and drain your energy. Ground yourself in the good things in your life by reflecting on all the ways you are lucky. You can even keep a gratitude journal, which can help organize your thoughts around what you're grateful for.
Felipe Queiroz Alves on Unsplash
14. Whiten Your Smile Naturally
A bright, white smile can rejuvenate your face and look. Try using a gentle whitening toothpaste and stay hydrated to prevent your skin from looking dull.
15. Correct Your Posture
Carrying yourself with better posture can make you feel more confident. Work to straighten your shoulders, elongate your spine, and walk with purpose. Good posture can also make you look and feel more radiant.
16. Nurture Your Hands and Neck
To keep your hands and neck looking smooth and young, moisturize them routinely, apply SPF, and exfoliate gently. By focusing on these areas, you are showing that you care about the details and will be able to balance your appearance.
17. Surround Yourself With Positive Energy
Your beauty often reflects your environment. By spending time with friends who uplift you and in inspiring places, you can feel more positive and energetic. This can radiate through your movement, expression, and overall presence. Don't forget that joy is one of our most magnetic qualities.
18. Redefine Beauty on Your Own Terms
Now that you're in your 40s, you are well within your rights to reject outdated and obnoxious beauty standards. You can redefine beauty with your confidence, strength, success, and by being your authentic self. Stop comparing yourself to celebrities and project your own style and magnetism.
19. Keep Learning
Stay vibrant by continuing to be curious and looking for ways to enrich your life. You can take a class, learn a new skill, or travel. This personal growth is a beauty all of its own, and your 40s are a great time to focus on personal growth.
20. Laugh As Much As You Can
It might sound cheesy, but joyful energy is ageless. Laughter releases endorphins, relaxes facial muscles, and can make your eyes light up.


















