The Sound Of True Beauty
When artists trade microphones for makeup brushes, something magical happens. Musicians have always influenced beauty trends, but now they’re shaping the industry itself with their own skincare, haircare, and cosmetic creations. Each brand reflects a beat of its creator’s personality and passion. Keep reading to discover how your favorite stars are redefining beauty one product—and one statement—at a time.
Rare Beauty by Selena Gomez: Is it the best thing about 2020? by Chloe Morello
1. Fenty Beauty — Rihanna
Rihanna shook up the beauty world in 2017 when she launched Fenty Beauty, built on inclusivity. The debut lineup featured 40 foundation shades that set new industry standards. Later, Fenty added brighter packaging and bold colors, debuting memorably during New York Fashion Week.
FENTY BEAUTY BY RIHANNA FULL REVIEW: HIT OR MISS?! | JuicyJas by juicyjas
2. Rare Beauty — Selena Gomez
Selena Gomez introduced Rare Beauty in September 2020 by naming it after her album Rare. The brand gained instant love for its lightweight, buildable formulas, especially the viral Soft Pinch Liquid Blush. Beyond makeup, Rare Beauty also champions mental health awareness and emotional well-being.
Rare Beauty by Selena Gomez: Is it the best thing about 2020? by Chloe Morello
3. R.E.M. Beauty — Ariana Grande
Fans saw Ariana Grande enter the beauty world in November 2021 with R.E.M. Beauty. The name, pulled from her Sweetener track “R.E.M.,” reflects her creative energy. Its debut line, Chapter 1: Ultraviolet, arrived in futuristic, capsule-like packaging that mirrored her cosmic aesthetic.
HONEST REVIEW.. R.E.M. BEAUTY BY ARIANA GRANDE | Maryam Maquillage by Maryam Maquillage
4. Haus Labs — Lady Gaga
When Lady Gaga launched Haus Labs in September 2019, she built it on vegan, cruelty-free values. Initially available only on Amazon, the brand drew inspiration from her artistry. Each product encourages individuality and fearless self-expression through makeup as an art form.
LADY GAGA HAUS LABORATORIES FULL REVIEW & UNBOXING | Maryam Maquillage by Maryam Maquillage
5. Humanrace — Pharrell Williams
Pharrell Williams shared his skincare wisdom with the world in November 2020 through Humanrace. Its three-step system—cleanser, exfoliator, and moisturizer—reflects his daily ritual. Dedicated to sustainability, the brand uses refillable packaging to reduce waste and promote mindful, minimalist self-care.
Pharrell Now You KNOW...Humanrace Skincare Review! by Ahliyah Michelle
6. Keys Soulcare — Alicia Keys
Partnering with e.l.f. Beauty, Alicia Keys launched Keys Soulcare in 2020 to celebrate beauty from the inside out. The brand blends skincare and self-care rituals. Product names like “Harmony Mask” highlight Alicia’s focus on mindfulness and self-love.
keys soulcare review | dishon king by Dishon King
7. About-Face — Halsey
In January 2021, Halsey brought her artistic edge to the beauty world with About-Face. Known for its high-pigment, fearless colors, the brand celebrates creative freedom. Each product reflects Halsey’s vision of makeup as a bold and personal form of expression.
Full Face Of ABOUT-FACE Beauty By Halsey A Haul + Mini Review | Making It Up by Making It Up
8. JLo Beauty — Jennifer Lopez
In January 2021, Jennifer Lopez made her official entrance into beauty with JLo Beauty. Drawing from her family’s skincare traditions, she created a signature olive complex. After two years of perfecting formulas, she launched the brand with the message “Beauty Has No Expiration Date.”
9. Pleasing — Harry Styles
With Pleasing’s debut in November 2021, Harry Styles turned his love for individuality into a brand that celebrates joy and creativity. The first collection featured nail polishes and skincare products, each polish topped with a marble-like cap that added a stylish, collectible touch.
NEW BRAND! PLEASING BY HARRY STYLES | Swatch, Review, + Wear Test by Mediocre Manis
10. Good Dye Young — Hayley Williams
Paramore’s Hayley Williams brought her signature color to the beauty scene in 2016 with Good Dye Young. The brand focuses on bright, semi-permanent hair dyes inspired by her changing looks. It also offers “Poser Paste,” a fun, washable option for instant color experiments.
Trying *NEW* Good Dye Young Colors! by Aka Aislinn
11. Un/dn Laqr — Machine Gun Kelly
December 2021 saw Machine Gun Kelly expanding his artistry with Un/dn Laqr, pronounced “undone lacquer.” Dedicated to genderless nail polish collections, the brand’s first drop included nine standout shades. Each one was designed to celebrate self-expression for everyone.
UNDN LAQR Mad Love Nail Polish Swatches and Review (MGK's brand!) || KELLI MARISSA by Kelli Marissa
12. GXVE Beauty — Gwen Stefani
Known for her bold red lips, Gwen Stefani launched GXVE Beauty in March 2022 as an extension of her timeless style. Pronounced “give,” the brand highlights her passion for color and creativity while encouraging people to express their individuality with confidence.
13. Treslúce Beauty — Becky G
Becky G stepped into cosmetics in June 2021 with Treslúce Beauty, blending her Latinx roots with modern artistry. The name merges “tres” and “luz,” meaning “three” and “light.” Even the packaging features work by Latinx artists, so it celebrates community and culture through design.
Treslúce Beauty by Becky G Review and Tutorial by Natalie Camila
14. Loved01 — John Legend
Bringing warmth and inclusivity to skincare, John Legend introduced Loved01 in 2023, pronounced “Loved One.” The brand offers affordable, effective care crafted for melanin-rich skin. Its mission centers on accessibility, showing that thoughtful skincare can be high-quality without being high-priced.
TRYING NEW SKINCARE ROUTINE | HONEST REVIEW | FT LOVED01 BY JOHN LEGEND by Nesha Lashay
15. Cécred — Beyoncé
Few launches created as much buzz in 2024 as Beyoncé’s haircare debut, Cécred. The name fuses “sacred” and “secret” to symbolize personal growth and heritage. With Tina Knowles guiding product development, the line celebrates family roots and deeply meaningful beauty.
Is Beyoncé's CÉCRED Hair Care Worth the Hype? A Detailed Review! by JaiChanellie
16. Victoria Beckham Beauty — Victoria Beckham
Refined, polished, and minimalist—Victoria Beckham Beauty, founded in 2019, symbolizes her timeless aesthetic. The brand’s early lineup featured sleek eyeshadows, eyeliners, and shimmering lid colors. Lately, it’s entered the skincare scene with a luxurious CBD-infused collection inspired by wellness and modern elegance.
17. isima — Shakira
In 2025, the global musician Shakira launched isima, a haircare line rooted in her own texture-rich journey and Latinx heritage. She co-developed eight clinically backed products designed for diverse curls and coils to celebrate authenticity and strength through smart formulas.
Resena Isima de Shakira! / Sara Alzate by Sara Alzate
18. Beauty For Certain — BIA
BIA’s creative touch reached cosmetics in 2022 with the launch of Beauty For Certain. Known for inclusive shades and statement-making color, the brand offers lip glosses and blushes, among other things. Each product captures her confidence and artistic energy in every detail.
Beauty for certain deluxe lipstick - Unboxing by Modest _Li
19. Soulja Skin — Soulja Boy
Expanding his creative empire, Soulja Boy launched Soulja Skin, a skincare line designed for every skin type. The brand’s vegan, cruelty-free formulas come with the uplifting motto “Glow Like a Star,” celebrating confidence and natural radiance in everyone.
20. Glyf Beauty — Jeon Somi
K-pop star Jeon Somi added her playful flair to beauty with Glyf Beauty, pronounced “gliff,” in 2023. Its first release, a multi-use lip and cheek tint, mirrors her chic, fashion-forward image and effortless blend of creativity and confidence.
Okay so I bought Somi's highlighter so you didn't have to- by Edward Avila
