Teams Cashing In On Jerseys
The game may be over, but for many teams, the merchandise keeps rolling in. Selling jerseys has become a serious business, and countless teams are reaping the rewards. Their iconic shirts have captured the hearts of fans worldwide, and while they represent team spirit, they’re also a significant revenue generator—and the profits are huge. Stick around to find out which teams are making fortunes with jersey sales.
1. FC Barcelona
Leading the charge in Europe, FC Barcelona’s jersey sales reached an impressive $193M in 2023. Their partnership with Nike, worth €155M ($165 M) annually through 2028, powers their dominance. Fans eagerly snap up limited-edition shirts, and they are one of the top jersey sellers globally.
Christopher Johnson on Wikimedia
2. Real Madrid
Real Madrid's jersey and merchandise sales soared to $210M in 2024, fueled by marquee signings like Bellingham and Mbappe. The club’s massive global fan base ensures strong demand, and their merch revenue has nearly doubled over the past five years.
3. Bayern Munich
This club’s deep-rooted legacy in European football resonates strongly with fans. In 2023, Bayern Munich secured $136M from jersey sales, which placed them third in Europe. Their longstanding Adidas partnership drives this success, and limited-edition retro designs always sell out quickly.
4. Liverpool FC
Liverpool's jersey sales hit $122M in 2023, the highest in the Premier League. Their entry-level jerseys, priced at $96, make them accessible, while retro “Invincibles” kits continue to fuel demand. This dynamic combination keeps Liverpool at the top of merch sales.
PANNATHORN SUKMANONT on Wikimedia
5. Inter Miami
A Messi-fueled frenzy pushed jersey sales to $200M. His #10 shirt became MLS’s top seller, aided by dual kit drops in 2025. The pink-on-pink jersey, launched in March, went global, turning Inter Miami into a merchandising juggernaut.
6. Manchester United
Boosted by their lucrative Adidas deal, Manchester United earned $120M from merchandise in 2023. Sales are heightened during Derby week, and frequent classic kit re-releases keep fan engagement strong. This strategy ensures United stays at the forefront of kit sales year after year.
7. Paris Saint-Germain
The club's appeal remains strong internationally, especially in the Middle East and Asia, where their special edition kits continue to sell out fast. Paris Saint-Germain generated $90M from jersey sales in 2023, despite a dip following Messi and Neymar’s exits.
Like tears in rain on Wikimedia
8. Arsenal FC
Their creative third-kit designs make them a fan favorite for collectors. Arsenal achieved $87M in kit sales in 2023, with their retro “Invincibles” editions making waves. Their global branding efforts, especially in the US and Asia, have brought new fans into the fold.
9. Chelsea FC
A vibrant design strategy, including the pink away kit, and successful transfer window spikes led Chelsea to $84M in merchandise sales last year. Collaborations with artists for limited edition tees have also proven a hit, further boosting their jersey sales and fan engagement.
10. Juventus
With sustainable materials and a loyal international following, Juventus earned about $72M from jersey sales in 2023. Their commitment to sustainability shines through, using 100% recycled polyester for their classic white kit. The club also enjoys a strong North American presence, and its annual “Heritage” editions are highly sought after by collectors.
Leandro Ceruti from Rosta, Italia on Wikimedia
11. San Francisco 49ers
Christian McCaffrey’s jersey was the top seller in 2024, while Brock Purdy’s jersey was also a top favorite midseason. The San Francisco 49ers topped NFL merchandise sales during their Super Bowl run, and their merchandise saw massive spikes during the playoff weeks.
Keith Allison from Hanover, MD, USA on Wikimedia
12. Tottenham Hotspur
Creative third kits and fan-designed contests fueled strong 2023 jersey sales. Their multi-color designs were a hit in Asia, and stadium-opening promotions boosted visibility. Altogether, Tottenham generated £63M (~$72M), reflecting strong fan engagement and merchandising success.
13. Kansas City Chiefs
Big games and Mahomes mania make this team a merch giant. The Chiefs topped NFL jersey sales, with Mahomes’ kit best-selling from 2021–2023. Over 300,000 units sold in 2022 helped them surpass even the Cowboys in total sales.
All-Pro Reels from District of Columbia, USA on Wikimedia
14. Dallas Cowboys
Youth engagement at the Dallas Cowboys thrives through star-themed fashion collaborations and unique retro kit options. They earned over $160M in jersey revenue in 2022, maintaining their status as “America’s Team.” Their global fanbase, which exceeds 100 million, is a driving force behind massive merchandise sales.
Keith Allison from Hanover, MD, USA on Wikimedia
15. Philadelphia Eagles
The Philadelphia Eagles saw a major sales spike after their Super Bowl appearance and surpassed regional competitors like the Steelers and Giants. Jalen Hurts jerseys were top sellers across 13 states, while Saquon Barkley’s jersey dominated the NFL between March 2024 and February 2025.
16. Los Angeles Lakers
Dominating the NBA merchandise scene, the Los Angeles Lakers saw a significant sales boost during the 2025 playoffs, with a 21% increase following Doncic's news. LeBron James and Anthony Davis jerseys remain the top sellers. The Lakers enjoy strong international market sales in China and Europe.
17. Detroit Lions
The Detroit Lions saw five players land in the NFLPA’s top-50 merch list. Aidan Hutchinson and Amon-Ra St. Brown’s jerseys were particularly popular, and it signaled a broader cultural appeal. Their playoff success further boosted visibility and fan engagement, marking a new era for the Lions.
18. Boston Celtics
Their classic green "Heritage" jerseys remain popular year-round, while growing women’s jersey sales indicate the team’s expanding reach in emerging markets. The Boston Celtics’ jerseys also retail for ~$150, with premium prices reflecting the demand for stars like Tatum and Brown.
19. Seattle Seahawks
Seattle Seahawks consistently rank among the top NFL merchandise sellers. With regional success through Fanatics and Lids, their custom and youth jersey lines see 12% growth annually. A new eco-friendly “12s” edition jersey launched in 2024 added an extra boost to their steadily rising merchandise sales.
M I K E M O R R I S from Sedro Woolley, USA on Wikimedia
20. Green Bay Packers
Their rugged retro and throwback jerseys continue to attract collectors. The Green Bay Packers remain a consistent global merchandise leader due to their fan-owned status, which broadens their appeal. Even after Aaron Rodgers' retirement, his jerseys still sell well.
