Because Starring In Movies Isn’t Enough
Celebrities are all over the place now, from starting their own YouTube channels to launching products they swear by. Makeup markets are also being dominated by their influence, which is why this list discusses the top 20 brands worth trying.
1. Rare Beauty
Selena Gomez has quite the reputation as a talented singer, actress, and advocate for mental health. With an emphasis on natural beauty and accepting our flaws, Rare Beauty challenges conventional standards. With lightweight and dewy products, the standout item is undoubtedly the Soft Pinch Liquid Blush.
Lunchbox LP, Culver City, California on Wikimedia
2. Fenty Beauty
Rihanna has done a lot as an entrepreneur, and Fenty Beauty practically revolutionized the makeup industry. After launching with over 50 foundation shades, she set a new bar for inclusivity. Other brands struggled to replicate such a range. With so many products to choose from, one recommendation is the universally flattering Gloss Bomb Lip Luminizer.
3. Haus Labs
Lady Gaga has done it all, from singing, acting, and activism. Haus Labs not only provides cruelty-free and inclusive makeup, but Gaga changed the game with her ad campaign. Instead of paying picturesque models to show off her products, she hired a disabled person who made a video showing how she can apply makeup without the use of her hands.
SMP Entertainment on Wikimedia
4. Victoria Beckham Beauty
Victoria Beckham rose to fame as a Spice Girl and has since amassed popularity as a designer. Known for her luxurious tastes, her beauty brand offers polished products for a minimalistic look. One of the best sellers is undoubtedly her Smoky Eye Brick Eyeshadow Palette.
5. LolaVie
Jennifer Aniston has been praised for her incredible anti-aging look and has been a brand ambassador for moisturizers for a while. With LolaVie, she launched her own plant-based hair care-focused product line, including the standout Glossing Detangler you need to get your hands on.
Official White House Photo by Chuck Kennedy on Wikimedia
6. The Outset
Scarlett Johansson had no intentions of starting a makeup brand, but since she personally experienced severe acne growing up, she felt there was a need for a product like The Outset. She has since launched gentle cleansers and daily moisturizers made of clean, plant-based ingredients.
7. Florence by Mills
This brand is headlined by none other than Millie Bobby Brown, who grew in popularity due to her role in Stranger Things. The brand appeals to Gen Z, as it offers affordable products geared toward younger audiences. Try the Cheek Me Later Cream Blush to dip your toes in.
8. Kat Von D Beauty
Kat Von D has made quite a reputation for herself as a television personality and standout tattoo artist. Her gothic style and bold makeup have earned her a lot of praise, which is why she launched her own vegan formulas. The best product is undoubtedly the Tattoo Liquid Eyeliner.
Mercy for Animals on Wikimedia
9. About Face
Halsey is undeniably beautiful, with a nearly flawless face and a unique makeup style. She has taken her sense of self-expression and used it to create her own bold makeup line. One best-selling product to start out with is the Matte Fluid Eye Paint, which offers a versatile creamy formula and noticeable pigments.
10. Rhode
Hailey Bieber is a model and social media personality known for her minimalistic style and effortless good looks. As a skincare enthusiast, she launched her own affordable and hydrating formula that guarantees to repair damaged skin. With that in mind, give the Peptide Glazing Fluid a try.
11. Kylie Cosmetics
Kylie Jenner is another member of the Kardashian-Jenner household who has risen to fame through her reality TV appearances and entrepreneurship. Her makeup brand is best known for its bold eyeshadows and lip kits, with the lipstick and liner duo being a consistent bestseller.
12. Rem beauty
Ariana Grande is another household name who has applied a unique creative spin to her makeup line. Inspired by outer space, this brand offers intergalactic lipsticks, highlighters, and eyeshadows. One of the best products is the On Your Collar Matte Lipstick.
13. Keys Soulcare
Alicia Keys is a singer and wellness advocate who launched her skincare brand with spirituality in mind. Supposedly good for your soul, her brand includes facial oils and skin balms that promise to illuminate your skin. To start, try the charcoal-infused Harmony Mask.
14. Flower Beauty
Drew Barrymore has always been known for her soft features and elegant beauty. With that in mind, you’ll be thrilled to know her makeup brand is actually quite affordable and can be found at your local drugstore. To start, give the Light Illusion Foundation a try.
derivative work: Dvdplr (talk)
David Shankbone on Wikimedia
15. Homecourt
Homecourt is admittedly a clever name for a makeup brand started by none other than Courteney Cox. With an emphasis on personal and home care, this brand offers products like hand soaps and candles. Not necessarily makeup products, but with beauty in mind, you can start with the Stepped Rose Hand Soap.
Albert Domasin at https://www.flickr.com/photos/goalbert/ on Wikimedia
16. JLo Beauty
Jennifer Lopez decided singing and acting simply wasn’t enough and dipped her hands into the makeup world. With an emphasis on youthful and glowing skin, she offers serums and creams that bolster radiance.
17. Humanrace
Pharrell Williams probably was the last person you expected to start a beauty brand, but the musician and producer has a lot to offer in the sustainable skincare space. With his Rice Powder Cleanser as the bestseller, he offers a range of exfoliants and moisturizers that promise gentle results.
Frank Schwichtenberg on Wikimedia
18. SKNN
Returning to the Jenner-Kardashian household, Kim Kardashian is another reality star and entrepreneur known for her luxurious products. SKKN offers clinical-grade skincare tools, including the Vitamin C8 Serum that promises to brighten up your skin.
19. Jeffree Star Cosmetics
Jeffree Star is not a household name but has significant influence on YouTube in the makeup space. Known for his eccentric style, his best items include his bold eyeshadow palettes and liquid lipsticks.
20. Goop
Goop is a bit controversial, but if you’re a fan of Gwyneth Paltrow, then this is a company you can cautiously try. Their most popular product is the GOOPGLOW Microderm Instant Glow Exfoliator, which promises to add a little radiance to your skin.
