The Most Unforgettable Slogans In The World
In a world where many of us pay for ad-free streaming, we’ve lost the art of a good slogan. Anyone well-versed in the makeup, skincare, or hair care community will likely know of or remember these ads when they watched them between reruns of Seinfeld or Friends. Check out this list below and test your knowledge.
Andrey Zvyagintsev on Unsplash
1. Because We’re Worth It
This classic line comes from the French company L’Oréal. The company first used a version of this slogan— “Because I’m worth it” back in 1973, and changed it again to "Because you’re worth it” in the mid-2000s. The phrase we know today was introduced back in 2009.
2. Hair You’ll Love
This classic tagline comes from Clairol’s Herbal Essences. The company first came onto the scene in 1971, and has worked to maintain a brand identity of paraben, gluten, and sulfate-free, and even introduced a sustainability program back in 2016.
3. The Most Unforgettable Women In The World Wear Revlon
Revlon is an American-based company that deals in cosmetics, skincare, perfume, and personal care. This particular slogan comes from the 80s, which was introduced by using supermodels Christy Turlington, Beverly Johnson, Cindy Crawford, Jerry Hall, and Iman.
4. Get The London Look
From the British company Rimmel, this well-known makeup brand has featured countless stars as the face of their brand. Kate Moss, Sophie Ellis-Bextor, Lily Cole, Jerry Hall, Coco Rocha, Zoey Deschanel, Solange Knowles, Rita Ora, and Cara Delevingne are just some of the few who come to mind.
5. Shave Time. Shave Money.
One of the newer companies to grace this list, Dollar Shave Club, became an overnight success due to its well-thought-out advertising campaign. Back in 2012, the company uploaded a YouTube video called “Our blades are f***ing great.” Combined with their witty slogan, it’s no surprise this company did so well.
6. Let’s Change Beauty
Dove is a well-known personal care brand that introduced the idea of the “Beauty Bar” to American consumers. The company is well-known for its “Campaign for Real Beauty” and “Dove Self-Esteem” projects, which both launched in the mid-2000s.
7. Don’t Hate Me Because I’m Beautiful
This famous Pantene slogan was first spoken by model and actress Kelly LeBrock back in the 1980s. It quickly became a pop-culture catchphrase and has been referenced many times throughout the decades.
8. E.L.F Is For Every Eye, Lip, And Face
E.L.F. Cosmetics came onto the makeup scene back in 2004. The slogan “We are for every eye, lip, and face” aims to show consumers that the brand is focused on high-quality, affordable beauty products.
9. We Belong To Something Beautiful
Sephora relaunched its tagline to “We belong to something beautiful” back in 2019. The ads, which showcased a hockey player using skincare, an older woman out on the town, and a young adult using makeup, aimed to open the company up to a broader audience and a belief in self-expression.
10. Laughter Is The Best Cosmetic
Anyone who lived through 2016 is very familiar with Benefit and their makeup products. The company's branding features bright colors, strong font choices, and cheeky names for a variety of their products, which all fit hand-in-hand with the catchphrase of this 2010s marketing campaign.
11. Googly Woogly Wooksh
Not an official slogan, but an advertisement well-remembered. Pond’s Cold Cream has been around since 1846, and was a trusted brand worldwide throughout the 20th century. Thanks to an advertising campaign from India, the phrase “Googly Woogly Wooksh” became remembered by all.
Wyeth, N. C. (Newell Convers), 1882-1945 on Wikimedia
12. All Ages, All Races, All Genders
Canadian makeup manufacturer MAC Cosmetics introduced this slogan as a reflection of its longstanding allyship with the LGBTQ+ community. The company has made multi-million-dollar donations to HIV/AIDS research and featured RuPaul as their very first Viva Glam spokesperson.
13. Maybe She’s Born With It
Maybe it’s Maybelline! This famous American cosmetics company was founded back in 1915, but didn’t have its iconic slogan until 1991 when the company debuted its Finish Matte product.
14. Great Skin Can Be Created
An early-2000s staple, Clinique is a higher-end skincare line famous for its skincare sets and black honey lipstick. The slogan came from a 1967 Vogue article called “Can Great Skin Be Created?” which resulted in the company premiering the world’s first allergy-tested and dermatologist-approved skincare line.
15. Love The Skin You’re In
Olay is an American skincare brand that has origins in South Africa. The slogan “Love the skin you’re in” launched in 2001 and was used to launch a global campaign for the company’s skin and body care products.
16. Healthy Skin Starts Here
Founded in 2005, CeraVe is one of the many skincare companies owned by L’Oréal. The company is well-known for its dermatologist-tested skincare products, such as their Salicylic Acid Cleanser, their Foaming Facial Cleanser, and their moisturizing lotions.
17. Beauty Is An Attitude
This famous slogan of Estée Lauder was launched sometime in the mid-20th century, and comes from a quote said by Mrs. Estée Lauder herself. She launched the company in 1946, and today Estée Lauder is the second-largest makeup company in the world.
18. Take Care
Launched in France back in 1904, Garnier was the first company to patent a hair lotion derived from natural plant ingredients. The slogan, “Take Care,” was used between the mid-2000s to 2016, and was only recently changed to “By Garnier, Naturally” in 2019.
19. Used By Professionals
The French phonetic spelling for "beloved," TRESemmé hit American shelves back in 1947. The original plan for the company was to only distribute products within beauty salons (hence this tagline), but as it grew in popularity, the company decided to bring it to the supermarket shelves for everyone to enjoy.
20. Easy, Breezy, Beautiful, CoverGirl
CoverGirl is an American company that was founded in 1961 and has remained one of America’s most popular makeup brands to date. The line “Easy, breezy, beautiful, CoverGirl” was introduced in 1985 by supermodel Christie Brinkley.
