Boutiques In The Big Apple
Fashion in New York City is more than commerce; it is theater and ritual. Behind glass façades and historic entrances lie destinations where artistry meets identity. Many boutiques invite visitors into an experience that feels alive—sometimes playful, sometimes daring, but always memorable. To explore these stores is to embrace style at its most impressive and splurging at its most lavish. Here are 20 boutiques that are surely a must-visit the next time you're in NYC.
1. Dover Street Market New York
Founded by Rei Kawakubo, Dover Street Market New York is home to Comme des Garçons and numerous advanced designers. Spanning seven floors in Murray Hill, it’s curated like a museum. Constantly shifting displays turn it into a rotating art gallery.
2. Kith NYC
Many know Kith for limited-edition sneaker collaborations with Nike and Adidas. Its SoHo flagship mixes in-house apparel with carefully selected labels, and even includes a cereal bar. Ronnie Fieg, who grew up in Queens, built the brand from sneaker culture roots.
3. Bergdorf Goodman
This Fifth Avenue icon has been a New York fashion landmark since 1899. Inside, shoppers find Chanel, Prada, Tom Ford, and other world-class designers. Celebrities and socialites often browse the racks while its elaborate holiday window displays attract visitors worldwide.
Photo by Christopher Peterson on Wikimedia
4. The Webster
Originally from Miami, The Webster’s SoHo location brings high fashion labels to New York. The boutique hosts exclusive events and fashion pop-ups and stocks brands like Balenciaga and Valentino. Designed like an art gallery, the Founder Laure Hériard Dubreuil is celebrated as a retail visionary.
5. Kirna Zabête
Beth Buccini founded Kirna Zabête, which curates bold, playful pieces from Gucci, Prada, and Dior. Known for its focus on whimsy and personality over minimalism, the boutique feels more like a fashion party. Buccini personally selects pieces from global fashion weeks for the store.
About Kirna Zabête by Kirna Zabête
6. What Goes Around Comes Around
This boutique is known for its expertly curated vintage Chanel, Louis Vuitton, and Hermès pieces. A trusted source for authenticated designer treasures, Hollywood stars often turn here for rare red carpet finds, while the decoration mixes luxury closet charm with rock star den vibes.
7. Saks Fifth Avenue Flagship
Entire floors dedicated to luxury boutiques make this New York department store a fashion destination. On its eighth floor sits the largest shoe department in the world. Saks has appeared in countless movies and attracts millions each year with its window displays.
8. Acne Studios Greene Street
The Swedish label’s NYC flagship delivers minimalist denim, tailoring, and accessories. Acne Studios has a reputation for Scandinavian style, and its store mirrors that with raw concrete and bold installations. The brand name means “Ambition to Create Novel Expressions.”
9. Prada SoHo
Designed by Rem Koolhaas, Prada’s SoHo boutique is as striking as the brand itself. Shoppers find ready-to-wear, handbags, shoes, and exclusive collections here. A wooden half-pipe stage doubles as seating and display space, while the futuristic design, groundbreaking in 2001, still feels fresh.
PRADA SOHO NEW YORK CITY WINDOW SHOPPING by Cate Walk
10. Tory Burch Mercer Street
Chic, bohemian-inspired collections are highlighted at Tory Burch’s Mercer Street boutique, one of her most stylish U.S. flagships. The store includes signature design touches like brass and lucite, and this boutique offers exclusive capsule collections that fashion lovers won’t find anywhere else.
Tory Burch Store Tour #151Mercer by Tory Burch
11. Gabriela Hearst Madison Avenue
The boutique showcases Hearst’s luxury collections, known for sustainability and craftsmanship. A CFDA Award-winning designer, she champions ethical luxury through materials like recycled cashmere and organic cotton. Her brand is favored by celebrities and even U.S. First Ladies.
Gabriela Hearst x Mytheresa in New York | Mytheresa by Mytheresa
12. Aritzia SoHo Flagship
Aritzia’s SoHo flagship is the brand’s largest U.S. location, spread across multiple floors. Inside, in-house labels meet curated designer collaborations, and a café makes the store a lifestyle stop. Designed with warm lighting and luxe interiors, it feels unlike typical retail chains.
13. Patricia Field ArtFashion
Founded by Patricia Field, this boutique showcases unique, wearable art. Independent artists provide one-of-a-kind pieces, which creates a gallery-like setting. Many of Carrie Bradshaw’s iconic looks came from Field, and shoppers can meet local artists who collaborate directly with the boutique.
Patricia Field Talks Holiday Season Style with Société Perrier by SocietePerrierGlobal
14. Maison Margiela SoHo
This SoHo boutique carries Maison Margiela’s avant-garde collections, including ready-to-wear and accessories. Shoppers find the brand’s famous tabi split-toe shoes here. Margiela is famous for converting everyday items, like gloves, into couture pieces, and blank labels emphasize anonymity.
15. La Garçonne Tribeca
La Garçonne specializes in minimalist luxury fashion with labels like Jil Sander and The Row. Known for curating timeless essentials, the boutique doubles as an art-inspired space with gallery-style interiors. Fashion insiders call it their secret source for staples.
67 - WHERE WE’RE AT - 180 THE STORE / LA GARÇONNE NYC by RAYBURNWORLD
16. Issey Miyake Tribeca
This Tribeca boutique carries Issey Miyake’s innovative Pleats Please and A-POC collections. One of the few U.S. stores dedicated solely to Miyake’s work, it showcases pleating techniques that never lose their shape. Limited-edition drops by the boutique often surprise visitors.
17. The Frankie Shop
Trendy yet approachable, The Frankie Shop in the Lower East Side has become synonymous with affordable luxury staples. It’s oversized blazers and chic essentials dominate Instagram feeds, and many pieces sell out within hours of being spotted on influencers.
The Frankie Shop Goes to Hollywood on Sunset Boulevard by The Frankie Shop
18. Veronica Beard Madison Avenue
Veronica Beard’s Madison Avenue boutique offers chic staples from tailored blazers to denim. Known for its signature dickey jackets, the brand lets customers transform one blazer into multiple looks. The boutique feels like a stylish townhouse blending fashion with homey warmth.
SEEN in the Store with Veronica Beard | SEEN Magazine | SEEN by SEEN
19. LoveShackFancy Madison Avenue
Ultra-feminine, vintage-inspired dresses define LoveShackFancy, and the romantic Madison Avenue boutique is designed to resemble a floral dream. It attracts brides-to-be searching for whimsical rehearsal dinner outfits, and shoppers regularly take Instagram-worthy photos of the photogenic interiors.
A Day at LoveShackFancy: Summer Outfit Ideas & Styling Secrets 🌸 by Sarah Kathleen
20. Altuzarra SoHo
Altuzarra’s SoHo flagship highlights luxurious, feminine collections crafted with elegance. A CFDA award-winning designer, Joseph Altuzarra’s designs have been worn by Michelle Obama and Rihanna. Sophisticated interiors reflect European-inspired aesthetics, and the boutique offers ready-to-wear and limited-edition collections.
MAC Is Art: Joseph Altuzarra | MAC Cosmetics by MAC Cosmetics
